Master Your HOW.
Shift the Atmosphere.
Master the five pillars that set you apart when everyone else is qualified. Master your HOW with POISE.
You deserve to shift atmospheres!
Your Elevation Awaits
Meet ALA
Developed by Dr. Esha Harris, PhD, RN, Healthcare Human Performance Architect and Founder of The HOW Factor Institute, ALA is the foundational experience in a sequential, AI powered leadership architecture journey designed to build leaders from the inside out.
ALA exists to do one thing with excellence: help you know yourself.
Through a structured identity excavation process, ALA guides professionals into a level of self awareness that credentials alone cannot produce. She surfaces the leadership DNA that is distinctly and undeniably yours, drawing out the values, voice, and presence that define how you show up before you ever step into a room. She helps you understand who you are at your core before anyone asks you to lead at a higher level.
ALA is the precursor to Mr. HOW, The HOW Factor Institute's AI leadership development guide who continues the work of architecting the individual leader. Together, ALA and Mr. HOW form an intentional, progressive development journey. ALA goes deep so that Mr. HOW can build high.
You cannot architect what you have not yet discovered. Start with ALA. Know yourself first.
The HOW Factor™ Collective where presence is sustained with other luminaries.
What You Receive: Monthly group coaching calls with live peer accountability, round-robin updates, pillar focus work, and access to the member resource library. Quarterly intensive workshops. Annual retreat access with founding member recognition.
Transformation: You sustain the gains from your initial experience and continue developing across all Five Pillars. Research shows ninety-five percent accountability success rate with regular engagement. You move from isolated transformation to sustained community practice.
Ideal For: Professionals committed to ongoing presence development. Those who completed the Personal Power Catalyst Experience and want peer accountability. Leaders seeking to deepen their work with consistent support and connection.
Membership Options: Monthly. Quarterly, or Annually—Call for Pricing
Description: A focused, high-value guide to the Five Pillars framework. Thirty pages of distilled methodology, research insights, and reflection questions designed to clarify how you show up in the world.
This is your entry point into The HOW Factor. Not comprehensive—targeted. Designed to help you identify which pillar needs your attention most.
What You Receive: Digital PDF delivered immediately. Thirty pages. Five assessment questions. One clear action step per pillar.Showcase what this product is about. What’s it made of? How was it made? What are ways to enjoy it?
THE HOW FACTOR™ — BRAND VISION
To create a world where human performance is architected with intention. Where professionals master their presence and shift the atmosphere in every room they enter. Where competence meets influence. Where how you show up matters as much as what you do. Where individuals can be the light we need in this world.
Let Us Build Your HOW
Are you ready to master your presence and shift the atmosphere? Tell us about your vision. We will be in touch within forty-eight hours.